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How to manage Salesforce data growth in a secure, cost-effective, and easy way?

17 Sep

There’s an exponential data growth

The use of data today is transforming the way we live and the amount of it that we produce each day is unbelievable. Businesses globally are using the data to transform themselves to become more agile, customer-centric, and to remain on the competitive edge. If they are to introduce new business models or develop new strategies, this data is what helps them to analyze and do the business right.

Over the last two years alone, 90 percent of the world’s data was generated. Also, IDC predicts that by 2025, the global business data will be 175 Zettabyte. To wrap our heads around that vastness, if we were able to store the entire global data on DVDs, then those DVD stacks could get you to the moon 23 times or circle Earth 222 times. That must give you a picture of what’s our point of discussion here.

Much of today’s economy relies on data, and this dependency will only increase in the future as companies capture the customer data at every step of their business. Enterprises collect and store their customer data to personalize their interactions and improve their bottom line.

Sources of Salesforce data

That’s where Customer Relationship Management comes. Salesforce is increasingly used as the system of records and companies today depend on the Salesforce data (e.g., old emails, contacts, cases, leads, etc.), to make the right decisions based on facts, numbers, trends, and analytics.

But managing this vast data could become a strenuous task if it grows beyond the primary storage data limits of Salesforce. Sifting through the noise to get the information you seek could become a challenge if the data sits inside your Org.

If your answer is yes, then you need to think about Salesforce Data Archiving.

Why should you consider Data Archiving for Salesforce?

Sources of data generation in Salesforce could be from – Sales Cloud, Health Cloud, Financial Cloud, Marketing Cloud, Custom Solutions (like ServiceMax, nCino, TargetRecruit, Apttus, JobScience), Survey, IoT, Events, TrackWise Digital, Chatter, HR Solutions, FinancialForce, Service Cloud, Emails and Activities, Communities, CPQ Solutions, Pardot, Live Agent.

All data is stored in a custom or standard object. Email, task, chatter, lead, campaigns – data is created. Each record has 2KB of data storage, whereas email messages include exactly the same size as your emails. For instance, an email message could be 1MB, then imagine the amount of space that’s required.

Too often, the data in the system, when not managed, cannot be used as a strategic asset. Consequently, the meaning of a ‘lead’ or ‘sales opportunity’ may depend on when it was entered. So, building reports and analytics based on that ‘old’ data could become meaningless.

The easiest and cheapest permanent solution for this problem is data archiving. Institute some archiving policies, i.e., exporting records, which you probably won’t need on a daily basis, or deleting them permanently. As additional storage space from Salesforce may not be affordable, most companies look for third-party storage space to archive or purge their data.

Benefits of Salesforce Data Archiving

External data archiving solutions that inherently store Salesforce data, like ArchiveIt, could be your option. ArchiveIt helps you with;

  • Low Storage Cost: The idea is not to overrun your primary data limit offered by Salesforce. Moving your less relevant data into a separate location/secondary storage helps you to reuse the allocated storage, which is typically expensive. ArchiveIt can save up to 80 percent of storage costs.
  • Application Performance: When Salesforce carries more amounts of data, the system becomes non-responsive to queries. It’s necessary to unload excessive data to maintain consistent application performance and create a better user experience.
  • Data Security: When data is stored in your cloud, it’s easy to implement and enforce your security and information management policies.
  • Scalability: As your business keeps growing, you will only add data to the existing one. Our data archiving solution is infinitely scalable. It helps you to scale your storage space easily, so you don’t have to keep buying additional Salesforce storage.
  • Compliance and Governance: Some businesses are required to retain data for specific lengths of time to comply with industry regulations like GDPR. ArchiveIt helps you to meet industry regulations and preserve the legal chain of audit trials.

Conclusion

Data archiving projects usually get pushed to the bottom of the priority list during IT planning. Either you wait until you reach the critical limit or delete the unwanted records, you know it’s not the permanent solution. Solunus understands that customer data is the lifeblood of your business to make critical business decisions. You can’t risk it. Without a good archiving practice in place, organizations open themselves up to a number of possible risks. If you are looking for data archiving process for Salesforce, consider taking advantage of ArchiveIt to give your team a better data management process. 

About Solunus

Solunus, a North-American based Salesforce Gold Partner, prepares businesses for their next-generation customers. Established in 2014, we simplify Salesforce for you to build more meaningful customer relationships. We partner for a win-win arrangement with clear ROI that the client realizes by the end of the engagement. Our 350+ years of cumulative industry exposure and Salesforce experience underpin our position as the right Salesforce partner. We are a team of Salesforce Certified Professionals, CRM Architects, and certified Agile Scrum Masters with a passion for making a difference.

About the Author

Lizia has over eight years of deep understanding of marketing in the software and technology space. She has professional writing experience – both in the start-up and SMB corporate context. Her specialities include content marketing, building, and establishing marketing and business development. Her work is widely published in industry blogs, as well as on the company publications.


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